What is it about?
A lot of people have ideas. But only a few execute them. Why? Scott Belsky shows that many creative minds struggle in organise themselves. He gives advice on managing oneself and use your community to help realizing your ideas.
If you want to execute your ideas you have to be organized. To improve or kill ideas liberally share them with your community. To finally implement your idea break it into small tasks.
I totally love this book. Besides tips for implementing ideas Scott Belsky talks a lot about other creative companies (e.g. IDEO) and shows how they successfully implement and test ideas.