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Reading Best of inbound: July and Augsut

July
Content Marketing: an other view

  • UX is important
  • Make it easier for your visitors / customers to solve their problems
  • Let users create content
  • Sponsor events
  • Think about adjacent fields

100 Lessons Learned from 10 Years of SEO

  • Don’t link-build too fast
  • Meta descriptions help your CTR
  • Work on a good product
  • Stay creative and don’t obsess with algorithmic details
  • Big brands are slow – you can beat them
  • Keyword research is the basis of all your activites(!)
  • Learn about internet marketing / CRO(!!)
  • You need to work together with other teams
  • Don’t try to screw your competition over – try to learn from them
  • Don’t build links, build customers – your ingenious tactics will probably be destroyed by google anyway
  • Talk about your what you’ve learned
  • Have a strategy
  • Profit should be your top goal

Importance of Determining SERP Competition

  • How many organic links are on the site? What are the other elements?
  • Check for synonyms, singular/plural, etc.
  • Use Google Ads, Insights to find attractive keywords
  • Look for verticals

August

SERP Analysis

  • Identify your 5 – 10 core set of keywords
  • Use Google’s Contextual Targeting tool (adwords) to find ideas and group them in 3 different buckets based on volume
  • Start with the lowest bucket and work up
  • Higher domain authority, harder competition
  • Start scraping the SERP: URL, Domain Authority, Page Authority, #indexed links, #linking root domains
  • What types are the backlinks? Import backlinks into Link Detective
  • Broken Links? Do some broken link building
  • Lots of low level backlinks? Easier competition
  • Link Diversity (#Links / #Root domains) low or high?
  • Check root domains for same IP / C-Blocks

HQ Link Building Tactics

  • How can your service help universities / students? Create a unique landing page and get links
  • Local charity events
  • College logos on your product
  • Offer useful tools for businesses which help them for free
  • Organize a (local) event
  • Egobait & Infographics
  • Sponsor your product for an event

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