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Reading Kaushik (Part 4): Tactical Analysis

Kick Butt With Internal Site Search Analytics

  1. Understand site search usage: What are they looking for?
  2. On which site do people search?
  3. How good are the search results?
  4. What do people search for after they search for one term?
  5. Measure outcomes

PPC / SEM Analytics: 5 Actionable Tips To Improve ROI

  1. Compare keyword performance for different search engines / PPC sites
  2. Focus on what’s changed, otherwise there’s just too much data
  3. Look at your impression share
  4. How is your ROI distributed – exceeds, meets or underwhelms expectations?
  5. How are the keywords matched?

Analysis Ninjas: Leverage Custom Reports For Better Insights!

  • Start with goals: Where is the company spending money? How is the bonus of your boss calculated? What is the worst thing on your company’s website?
  • Include outcomes
  • Reduce the number of reports
  • Match metrics up to reader – Personalize
  • Talk to people and understand what motives them

3 Advanced Web Analytics Visitor Segments: Non-Flirts, Social, Long Tail

  1. Non-Flirts, Potential Lovers: Page Depth bigger than 3 (depending on the distribution)
  2. Social Media, Baby: Tag your links and track by referrer
  3. Search Queries With Multiple Keywords [3, 4, 5, 10, 20]: Match keyword ->

Three Amazing Web Data Analyses Techniques For Analysis Ninjas

  • Calculate costs / profits for micro-conversions
  • Bring ratios / quotas into context: 0.01% conversion = 100 of 1,000,000 visitors convert
  • Not every visitor is convertible: only return and of return only valuable traffic (e.g. people visiting the pricing info)

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