Will Time be Individual?

I had an interesting discussion with a friend of mine about business hours. Already, some people can work when the want and that’s great. Some people work better between 8-12am and other between 12-4pm and again others like to work late at night. I think that in the future more people are able to work when they want and that will be interesting.
I think that after some threshold local businesses will adapt this behavior. This is simple game theory.

This is a typical Coordination game and quite intuitive. Only when both parties agree on a convention both will be in an equilibrium.

However, it’s quite interesting because as soon as businesses adapt to this new situation they will have a competitive advantage, i.e. 24/7 customer support. This will in turn lead other businesses adopting the new convention. VoilĂ , and there’s a Tipping Point scenario.