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Reading Best of inbound: February and March

February

Complete list of link building strategies
This is just insane – tons of different strategies and you can even filter them!

The New SEO Process

  • Opportunity Discovery: What opportunities arise with regard to:
    • Business Objectives – what’s the goal?
    • Market research, keyword research, site audit, etc.
  • Content Strategy
    • Ideation
    • Content build
  • Technical Development
  • Social Strategy
    • Link strategy
    • PR
    • Contests, Events, Social Media
  • Measurement
  • Optimization

Link Building resources
an other insane list

Quick Queries For Link Wins

  • Do you have sponsored something but didn’t get backlinks?
  • Find sponsorships under $100, that give you a backlink
  • Find interviews you did
  • Do the same for your competition!

Broken Link Building Guide: From Noob to Novice

  • Pointing out dead links on an other site and recommending others
  • Find broken links: look for high authority sites and high authority pages
  • Contact owner but without any urls in the initial mail if possible
  • Get Link!
  • 301 Redirect Broken Link: If a 301 exists that points to an other location

Buying Links is Shallow, Short-Term Thinking. Buying Blogs? Now that’s a Strategy.

  • Look for blogs in your niche (which may covered you)
  • Propose a monthly payment and a lump-sum at the end of a 3 year period
  • The blog will then move to your domain – but you won’t influence the writings
  • You will help to boost the traffic, improve the UX and design

Findings about how graphics affect conversions

  • Images can reduce readership
  • Try to put the image above the fold
  • Headlines below an image are 10% more read than above the image
  • 80% of people read headlines
  • Captions are read 300% more than body -> try to catch attention and bring the reader back into the text
  • Don’t break the left margin
  • Images without clear relevance are useless
  • Avoid obvious stock photos, poor quality images and oversized faces

March

Link Building Tools We Use at Distilled
Distilled is one of the finest online agencies and Will Critchlow lists some great tools they use.

Incorporating video into your link building strategy

  • You can start for about $1000 producing videos
  • Look for students or graduates from film schools
  • Video in content almost triples the avg. number of links
  • Video is a form not a content – if a video is better than text, make a video
  • If your videos don’t provide value, then they are useless
  • Film in high quality – high quality audio is the most important
  • Create (if feasible) indexable transcripts
  • Make sure that you include a link to your site in the embed code
  • Create Movie schemas and video sitemaps for better indexing

AuthorRank

  • Reputation as a content creator – could influence the SERPs
  • Different Ranks for different topics
  • Google+ as a identify platform and rel=author as your signature
  • AuthorRank could be influenced by shares, time, comments, etc.

How Sitelinks are quietly costing you conversions

  • Under certain circumstances google may swaps your website for a sitelink
  • Monitor analytics and webmaster tools frequently to avoid some problems

Google Places Ranking Factors

  • Places math broader categories if available; e.g. pizza => restaurant
  • Business name is matched: “Alfonso’s pizza” works better than “Alfonso’s Restaurant” for “pizza”
  • 5+ reviews help
  • Category term in reviews helps
  • The physical address is not extremely important but influences the results
  • Average review score matters: score of 1 penalizes heavily

How to Uncover 100s of New Longtail Keywords in Minutes

  • ubersuggest uses google suggest to get new keywords
  • Use these keywords to get even more longtail keywords
  • Now you can add search volume, competition, etc. and work with them

How to rank product pages for SEO

  • Limit global navs -> exploit categories
  • Clear anchor texts
  • Canonical links
  • Similar pages should be interconnected
  • Minimize cross-category links
  • Related products work well: 5 – 10 max
  • Short urls
  • Keep product categories alive

Using a Glossary to Rank and Build Links

  • Helps providing internal keywords
  • Can get you inbound links
  • Enter public resource lists
  • People maybe going to quote you
  • My tip: Find people how search for definitions and prove it

SEO Experts discuss link building for affiliates

  • Interesting, unique product pages: videos, copy, images, comments
  • Guest blogging on vertical and horizontal reach
  • Create a good about us page
  • Ask the product provider if they use your review as a testimonial
  • Create infographics / widgets
  • Ego bait, interviews and crowdsourcing can help you to produce more content
  • Get active in your product’s community
  • Create useful press releases
  • Blog commenting
  • Compare your product with competitors
  • Be as unbiased as possible

Editorial Calendar for Content Marketing
Incredible extensive post about creating a editorial calendar – take a look and be amazed!

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